1.	What is your Zipcode? (If respondent answers "65605," interview will terminate.)

2.	What is the main purpose of your visit to downtown Aurora?
	Shopping		Government/Post Office
	Visiting family/friends		Church
	Business		Other (Please specify below)
	Special event

	Please specify

3.	Are you staying overnight in Aurora?
	Yes
	No (SKIP to QUESTION 5)

4.	Where are you staying overnight in Aurora?
	Hotel/motel/bed and breakfast in Aurora area		Campground/RV park
	With family or friends		Other (Please specify below)

	Please specify

5.	Have you visited downtown Aurora before today?
	Yes
	No (SKIP to QUESTION 7)

6.	How often do you visit downtown Aurora?
	Once a year or less		More than 5 times a month
	More than once a year but less than once a month		Other (Please specify below)
	One to five times per month

	Please specify

7.	On this visit to Aurora, which of these activities do you plan to do specifically in the downtown area?
		Yes		No		I don't know
	a) Special event
	b) Shopping
	c) Dining
	d) Nightlife/ entertainment
	e) Going to church
	f) Conducting business
	g) Government/Post Office

8.	What are the top two reasons you most often visit downtown Aurora? (Please select up to two responses)
	Special event		Conducting business
	Shopping		Government/Post Office
	Dining		This is my first visit to downtown Aurora
	Nightlife/entertainment		Other (Please specify below)
	Going to Church

	Please specify

9.	How easy would you say it is to find your way around downtown Aurora?
	Very easy		Very difficult
	Somewhat easy		I don't know
	Somewhat difficult

10.	How convenient would you say that parking is downtown?
	Very convenient		Very inconvenient
	Somewhat convenient		I don't know
	Somewhat inconvenient

11.	How convenient would you say that hours of downtown businesses are?
	Very convenient		Very inconvenient
	Somewhat convenient		I don't know
	Somewhat inconvenient

12.	What kinds of recreation or entertainment opportunities would make you more likely to visit downtown Aurora? Please select up to two responses.
	More special events		Family events
	Bands/live concerts/music		Activities for teenagers
	More restaurants		Arts Galleries/events
	Bars/nightlife		Sports bar
	Community Theater		Other (Please specify below)
	Game room/arcade/pool room

	Please specify

13.	What kinds of businesses do you think would make you more likely to visit downtown Aurora? Please select up to two responses.
	Family restaurants		Office supplies
	Fine dining		Art galleries/shops
	Outdoor dining		Bed and breakfasts/lodging
	Clothing stores		Hunting/fishing/outdoor sporting goods
	More shops (in general)		Soda fountain
	Specialty/upscale shops		Bakery
	Antique shops		Bank
	Coffee shops		Other (Please specify below)
	Bookstore

	Please specify

14.	What other physical improvements do you think would make downtown Aurora more appealing? Please select up to two responses.
	Renovation of historic buildings		More/better parking
	Better maintained buildings		New/better sidewalks
	More/better lighting		Benches/more greenspace
	Better signage		Murals
	Cleaner		Other (Please specify below)

	Please specify

15.	Excluding lodging, how much money are you likely to spend in downtown Aurora during this visit?
	less than $50		$100 - $199		Other/don't know
	$50 - $99		$200 or more

16.	Please indicate which of the following are hobbies of yours. …
		Yes		No		I don't know
	a) Retail/boutique shopping
	b) Biking
	c) Camping
	d) Antique shopping
	e) Hunting
	f) Fishing
	g) Walking/hiking
	h) Fine dining
	i) Local sports

17.	In which of the following age groups are you?
	18-34		50-64		Other, don’t know, refused
	35-49		65 or over

18.	Did any children under the age of 18 come with you downtown today?
	Yes		No		Other, don't know

19.	Which category that best describes your annual household income from 2007?
	Under $25,000		$50,000 to $74,999		$100,000 plus
	$25,000 to $49,999		$75,000 to $99,999		Other, don’t know, refused

20.	Gender
	Male		Female

That completes our survey.  Thank you for your time and cooperation.